As he co-created hit after hit under the infamous moniker “The Neptunes”, he stood confidently apart from rap’s ultra-masculine archetype, occupying a new realm where being a weirdo, skateboarding nerd was cool. When he burst into the public consciousness in the late ’90s, not only did his music sound different to everything else in the charts, he looked different from everyone else too. If there’s anything we can learn about Pharrell’s 20-year reign at the forefront of pop culture, it’s that individuality matters.
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